OPINION | South Africa has everything it takes to be a top tourist destination. The main obstacle is not distance or costs, but negative perceptions about the country, writes Solitoliquido.
No one who has been involved in the business of marketing South Africa internationally will convincingly deny that this country has been considered an unsafe tourism destination for more than two decades, certainly even as early as the advent of the new democracy, in the early 1990s.
One of the questions marketers have always had to be prepared to answer from travel media and would be travellers has been the one about possible criminal attacks and general safety n SA. A badly worded reply can make or break travel plans for a traveller considering a trip to SA.Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.
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