With downtown shuttered for much of the last 24 months, the consortium of galleries at 49 Geary Street are abandoning the building one by one. But look a little harder, and you’ll find a cluster of young galleries a few blocks north of Market Street.
Soft Times Gallery is located at 905 Sutter Street and is featuring work by 25 artists, mostly pop-surrealist and abstract painters. Emerging from the sloth of the COVID-19 pandemic, I’ve been reevaluating the landscape of the visual arts in San Francisco.
The gallery’s co-founders, director Sarah Choe and curator Brent Hayden, who is also an artist, began curating pop-up exhibitions in 2017. Identifying a disparity between art institutions in The City and opportunities for local artists led them to open Soft Times Gallery. Their aim is to show emerging artists in a high-end gallery setting.
While the pandemic presented a challenge for viewers to see art in person, Hayden says that people spending more time at home has led them to “appreciate having more art on their walls,” citing upticks in both collector interest in his own work and his own desire to collect art. “It’s another way for us to connect with the community,” said Choe.” In that way, I hope the magazine helps to create more of a community around this gallery.”
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