The wedding weekend was well-documented by Sofia Richie Grainge, who uploaded a number of “Get Ready With Me” videos to TikTok in which she routinely employed Nudestix products.
Sources also tracked a 2,849 percent increase in sales specifically across the Nudies Bronzer and Blush Sticks Richie Grainge used, which retail for $35.
The social media stats were equally as impressive. Tribe Dynamics reports co-mentions of “Sofia Richie” and #Nudestix drove $280,593 in earned media value for the brand. Spate, meanwhile, measured a 20.6 percent increase in month-over-month views of the #nudestix hashtag on TikTok, which now counts 73.2 million total views.
“Sofia has a very clear vision of who she is; she’s elegant and minimalist, and ‘quiet luxury’ is trending right now — and that’s just authentically how she is,” said Nudestix cofounder and chief executive officer Jenny Frankel, who tapped Richie Grainge as director last October to help oversee product development and boost community outreach — a fortuitous decision indeed.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Is Sofia Richie Possibly Going to King Charles's Coronation?Her dad, Lionel Richie, will perform at this weekend's Coronation Concert.
Read more »
King Charles and Camilla Throw Lavish Garden Party Ahead of Coronation WeekendLionel Richie and a few thousand other people gathered at Buckingham Palace for the celebration.
Read more »
Frameline Film Festival to Open With Sofia Coppola-Produced Drama ‘Fairyland’ (EXCLUSIVE)Frameline Film Festival will open with a screening of the Sofia Coppola-produced movie “Fairyland.” The 11-day, LGBTQ-focused festival will return to San Francisco and Oakland from June 14-24…
Read more »
Casey White pleads guilty to prison escape, prosecutors drop murder charge in Vicky White’s deathThe plea deal was hastily arranged when Casey White appeared at the courthouse Thursday for a status hearing.
Read more »
Samantha Hutchinson’s maid of honor speaks out after bride killed by alleged drunk driverThe maid of honor of the bride who was killed by an alleged drunk driver remembered her best friend – tearfully saying the newlywed “brought light to pretty much everywhere.”
Read more »
Haunting footage shows mangled vehicle after bride Sam Hutchinson killed in wedding night crashNew images have emerged of the mangled vehicle on which a newlywed bride was killed and her husband injured as they sat backward — facing the car driven by an alleged drunk driver.
Read more »