Ecommerce is getting a facelift with the emergence of a highly effective, more engaging category: social and live shopping.
While livestream shopping, or live commerce, originated in China, it has recently infiltrated the Western market at an alarmingly fast pace. During a session at’s digital Luxury FirstLook 2022 conference, social commerce executives shared insight on how brands can effectively utilize platforms to reach highly engaged, digitally-savvy consumers, from shoppable content to choosing the right ambassadors.
By 2020, China reported more than $162 billion in livestreaming ecommerce sales, with 617 million people having watched livestreaming shopping events . “A simple image or video is no longer representative of an experience,” he said. “This requires live stream environments to actually show products or services so consumers may ask questions.”
Just two months ago, Pinterest introduced Pinterest TV, a series of live and shoppable shows featuring the platform’s creators. Pinterest TV episodes will be refreshed daily, Monday through Friday, but are recorded so that Pinterest users may view them on-demand at any time . Notably popular among Gen Z, video sharing platform TikTok also launched a new suite of shopping tools, including Live Shopping which will allow brands to engage with users in real-time through livestreaming .“It’s fair to say that live commerce could be considered the QVC 2.0,” Mr. Yang said. “However, the ways in which Gen Z and millennials consume content is fundamentally different from how their parents might.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Social Media Mistakes That Could Definitely Cost You Your JobThe internet is supposed to be for procrastinating doing your job, not getting fired from it. Unless you want to get in some serious trouble, avoid making any of the following social media mistakes.
Read more »
See the 24 funniest parents on social media this weekThe funniest parents' memes and posts on social media from this week.
Read more »
TokenBot helps crypto traders build social communities and monetize market knowledgeThe team behind TokenBot sat down for an AMA with Cointelegraph's Markets Pro users. (Reporting via Bio_Chameleon)
Read more »
Jan. 6 Panel Subpoenas Records From Social Media Giants Alphabet, Meta, Reddit and TwitterThe House select committee investigating last year’s attack on the U.S. Capitol issued subpoenas to Alphabet, Meta Platforms Reddit and Twitter, after receiving what the committee called inadequate responses to its prior requests for information.
Read more »
January 6 panel targets social media companies with subpoenas after 'inadequate responses' to voluntary requestThe House Select Committee investigating the January 6 riot has issued four subpoenas to giant social media conglomerates after the panel said the companies provided 'inadequate responses' to its initial request for documents and info over the summer
Read more »
Social media companies hit with Jan 6 subpoenas; panel seeking role of disinformation in Capitol attackFour social media companies were hit with subpoenas Thursday from the special House committee investigating the Jan. 6 attacks, as the panel weighs how a campaign of disinformation helped ignite the Capitol siege.
Read more »