So long BC Liberals, hello BC United: B.C.’s opposition party unveils new name
British Columbia’s Official Opposition officially unveiled its new name and branding Wednesday evening.“I said from the beginning, when I ran to be leader of this party that I wasn’t going to do it unless the party was prepared to undergo really big renewal,” party leader Kevin Falcon told Global News in an interview.
The name change comes after the party’s defeat in two consecutive elections to the BC NDP, following 16 years in power under the BC Liberal name.BC NDP Premier David Eby, speaking at one of multiple government media events staged Wednesday, took a shot at the opposition over the rebranding.“For the priorities of the BC Liberals, their priority right now is to change their name, I definitely understand why,” Eby said.
University of the Fraser Valley political science professor Hamish Telford said the rebrand comes with potential political opportunities for Falcon and BC United, but will be “a difficult balancing act.”The BC Liberals have traditionally relied on a coalition of free-enterprise supporting Liberal and Conservative supporters, who Telford said come with different values and expectations.
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