Rapper Snoop Dogg's spirits brand, Gin & Juice by Dre and Snoop, is sponsoring the Arizona Bowl and will become the first alcohol brand to sponsor a college football bowl game.
Rapper Snoop Dogg is getting into the big business of college football with the sponsorship of the Arizona Bowl, which will be formally presented by Gin & Juice by Dre and Snoop – the first product launched under his brand with longtime musical and business partner Dr. Dre. The agreement marks the first time that an alcohol brand has been the presenting sponsor of a college football bowl game and will showcase the Gin & Juice brand.
Snoop Dogg has long been associated with football, making regular appearances on the sidelines of college and professional football games and practices. He's also a longtime youth football coach. He founded the Snoop Youth Football League in California 17 years ago and the league has produced over 40 players who eventually went on to play in college and the NFL, including C.J.
The bowl game will mark the third time in which a living individual has been named in the bowl game's title, following in the wake of the LA Bowl, which had talk show host Jimmy Kimmel as the name sponsor for two years and last year gave the honors to former NFL star Rob "Gronk" Gronkowski. The Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop will be played at Arizona Stadium in Tucson on Dec. 28, 2024.
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