Snap CEO Evan Spiegel endorsed Elon Musk's plans to turn Twitter into a 'super app,' or an app that provides multiple services in one mobile interface, citing Snapchat's own ambitions to do so.
Snap Inc. co-founder and CEO Evan Spiegel on Monday endorsed Elon Musk's plans to turn
"[W]hen you've diversified engagement across a wide variety of products in the same application that can really strengthen your business," he said.In an interview with Axios at the annual Cannes Lions advertising festival in France, Spiegel noted that while he's learned "not to predict" Elon Musk strategy, "when he talks about Twitter as a super app, I think that's an idea that's really compelling.
"[I]f you look at the evolution of Snapchat, we've been investing a lot in, over the years," he noted. If the company can continue to attract more users through its communications tools, "then I think they'll get to know the rest of our products, or, you know, the Snapchat Super App, but we just tried to stay focused on that core," he said.Snapchat in April said it has 330 million daily active users, meaning a little less than half of its 600 monthly users have made a daily habit of opening Snapchat every day.
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