Smart shoes feel the Covid-19 blues

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Smart shoes feel the Covid-19 blues
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Sales of dress shoes are unlikely to fully recover as office workers stay at home in their comfy slippers

Formal leather shoes are displayed at a shop amid the coronavirus disease outbreak in Tokyo, Japan July 26, 2020. Picture taken July 26, 2020. Picture: REUTERS/ISSEI KATO

US sales of dress shoes such as formal oxfords and high heels fell 71% in the second quarter, compared to the year prior, as office workers stayed home and nightlife dried up due to the coronavirus pandemic, according to data from research firm NPD Group. The segment performed much worse than the overall US footwear market, which was down 26% in that period, aided by strong sales of casual summer styles such as slippers and slides.

“The traditional dress shoe was falling off to begin with,” said Goldstein. “Even when we go back to events and you might need a dress shoe, we’re at the point where we don’t need them so much for work anymore.” Shoemakers have recognised the category’s dire situation and are rushing to make the appropriate moves, reorienting their design teams and supply chains around less dressy items.

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