Small Electric Toyota Pickup Looks Ready to Take on Ford's Maverick

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Small Electric Toyota Pickup Looks Ready to Take on Ford's Maverick
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The EPU mini-hauler concept shares Ford’s size and appealingly cheap design, and features an oddball tailgate, bigger interior, and more.

Toyota is using the Japan Mobility Show 2023 to demonstrate its newfound commitment to battery-electric vehicles and signal a dramatic shift from its first few half-hearted efforts. Unlike, which you might have forgotten about if you'd mastered its inscrutable name in the first place, Toyota's new EPU electric pickup truck concept strikes us as a potential hit in the U.S. After all, there are still waiting lists for the compact Ford Maverick and the fully electric Ford F-150 Lightning.

We expect it can also fold down in one piece like a conventional tailgate, but there appears to also be a closure panel like Rivian uses to cover the gap between the box and the tailgate.Given the relatively short hood and a bevel design that's sure to boost forward visibility, we'd be surprised if there's stowage under the Toyota EPU's hood for anything more than maybe the Level 1 charging cord.

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