The La Mesa Chamber of Commerce is promoting small businesses with a fun event they held on Saturday.
SAN DIEGO — There was something for everyone at Saturday’s “Shop and Dine La Mesa” event in the Lake Murray Village Shopping Center.“We looked around for a location that would be in need of some PR and publicity,” said Mary England, President & CEO, La Mesa Chamber of Commerce.
England says the idea is that all the fun attracts the public, and people then check out the local small businesses in the center.Guests received coupons for local businesses and were able to meet shop owners, like George Alvarez.Alvarez says he appreciates any help his taco shop can get. After a difficult few years of the pandemic, they’re now facing staffing shortages and inflation.
“I have to evaluate, adjust and change prices consistently. It’s been difficult, but thank God that we’re here and pulling through,” Alvarez said. The County of San Diego has also been awarding grant funds through the American Rescue Plan designed to help businesses hit hard by the pandemic.
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