Sleep Country will receive a US$4.5-million marketing transition fee from Casper over the next four years and three-year warrants which would convert into a one per cent stake in Casper
Sleep Country says it has also invested US$20-million in five-year convertible notes, which can be converted into about five per cent of Casper shares.
The deal comes as the number of e-commerce companies selling compressed and rolled mattresses in boxes that ship directly to customers has soared in recent years.Tickers mentioned in this storyBuild your personal news feed
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