Automakers are testing the limits of what consumers can stomach. Expect stickers to slowly work their way back down.
of total net income. The automaker is among several “putting value over volume,” Bernstein analyst Daniel Roeska said last month.
Mercedes-AMG EQS — a sedan Bloomberg Pursuits reviewer Hannah Elliott recently took for a spin. While it’s relatively easy to command steep prices in the upper-luxury bracket, commanding more for the revamped E-Class rolling out in the coming months will be a tougher ask. The workhorse sedan has been a staple among taxi drivers and is one of the carmaker’s highest-volume models.
Talk of an imminent full-blown price war is probably overblown. Tesla turned heads with its radical reductions in January, but it’s long taken a unique approach to pricing, often changing them multiple times a year. Musk has teased potential for a smaller Tesla costing around $25,000
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