With all the challenges South Africa faces, Siya Kolisi and the Springboks are the nation's most reliable brands.
from the Brand Asset Valuator , Bok captain Siya Kolisi displays leadership qualities many South Africans yearn to see in government.
In a country plagued by crime, corruption and an energy crisis, the brand Springbok has been a symbol of hope since 1995.Brand esteem is what sets the Springboks apart from Brand SA as well as its state-owned enterprises Springbok Rugby is stronger than the Bafana Bafana and Proteas brands According to the data, the Boks are perceived to be “bold”, “established” and “dependable” while South Africans are indifferent to Bafana Bafana and find the Proteas “established”, yet “not dependable”.The Bafana Bafana brand in fact is seen as “distant”, “low quality”, “not bold” and “not inventive” year after year by South Africans while Bafana also claim the 12th “most arrogant” spot.Should Bok captain Siya Kolisi pivot into a political career, BAV insights say he would win the elections.
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