Two sisters took matters into their own hands after discovering the lack of wig options for women of color undergoing cancer treatments.
BOSTON - When a Massachusetts cancer patient learned she would lose her hair during treatment, she went on a search for a wig that matched her real hair’s texture, leading to a new business opportunity for her and her sister.In 2015, Austin was diagnosed with breast cancer and she was told the chemotherapy treatment would cause her to lose her hair.“So, I went to the hospital where I was being treated here in Boston. And they didn’t sell any tightly coiled wigs,” Austin said.
“We started asking around and talking to the vendors at the hospitals,” Shaddock said. “They let us know, confirmed that like you know, women are asking for these wigs.”From there, they found a manufacturer, and the wigs had to pass a wig fitter test.
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