If Singapore has a national pastime beyond lining up for food and scoring deals, it is complaining.
Others chime in, commiserating: “I’ve never seen carrot cake look like this before.”
Today, the group receives 30 to 100 submissions daily, though the majority are rejected by moderators for failing to meet basic requirements, such as providing evidence or avoiding hateful speech. Its 10 or so volunteers take turns to moderate the comments in shifts.
Many businesses – from insurance company Great Eastern to foodcourt operator Koufu – are active in Complaint Singapore, using their social media accounts to respond directly to customer complaints.In November alone, posts from across both of the Complaint Singapore Facebook groups were cited in 12 articles on Mothership.
On the other, voicing complaints indiscriminately over all manner of grievances – no matter how petty – can sometimes make it difficult for the targets of these complaints to discern legitimate problems from minor issues. For instance, some users have successfully resolved botched orders after their complaints went viral online. In one 2019 case involving Lazada, a user received a refund and a call from the e-commerce company’s chief executive after a Facebook post about an order gone wrong garnered over 1,000 “likes”.
As such, media articles citing groups such as Complaint Singapore and SG Road Vigilante use them not only as a source of stories and images, but also as a gauge of public opinion.“While such online sources might provide a buffet of raw content, it is the job of journalists to filter, fact-check, verify, investigate or debunk such online content.”“We typically think anger is a bad thing,” says Dr Sim. “But there are some who know how to strategically use anger to get across a certain message.
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