Proponents of Prenuvo argue the $2,500 full-body MRIs should become as a routine as a mammogram or colonoscopy. Celebrities and venture capitalists are flocking to a growing number of clinics.
“Doctors think that this is frivolous and extravagant and looking for problems that don’t exist,” said Jensen, the chief marketing officer for the job site Indeed. “ … I think that’s a pretty big hole in our medical consciousness.”
places like Silicon Valley and Los Angeles. Though no official medical body has sanctioned the practice, celebrities and venture capitalists are flocking to a growing number of clinics — and flooding social media with chic scan pics. Flush with cash from a recent series of public offerings in tech, a younger moneyed generation has taken that ethos even further. They are funding a new wave of quantified health start-ups that promise elevated, individualized care powered by data and artificial intelligence.Health, which offers “real-time” bloodwork, biometric monitoring, and preventive genetic counseling.
Prenuvo funders include Google chairman Eric Schmitt, supermodel Cindy Crawford, prominent venture capital firms, and the creator of Nest thermostats. Swedish company Neko Health was founded by Spotify CEO Daniel Ek. The company claims its technology can collect 50 million data points about the body in minutes.
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