CBS quickly backpedalled after an announcement about 'The Activist', a new reality TV series it planned to broadcast, drew widespread backlash.
For celebrities to promote splurging as activism risks distorting how causes can be addressed more successfully through collective action, grassroots engagement and direct donations.
to help the causes or beneficiaries they are championing.It makes an impact, but not in the ways you might expect. We’ve observed that getting celebrities to back a cause may bring greater visibility for the celebrity and profits for corporate partners.
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