Showmax taps Tyla concert for live-streaming debut

The video streaming platform is breaking new ground as Africa’s first streaming service to live-stream a homegrown concert.

MultiChoice’s video streaming platform Showmax is breaking new ground as Africa’s first streaming service to live-stream a homegrown concert.

In a statement, Showmax says Tyla, the youngest African Grammy winner, will showcase hits from her chart-topping debut album TYLA, which has amassed more than 1.6 billion streams. The video entertainment company recently invested R1.6 billion in Showmax, which it believes is the company’s future. Yatish Narsi, chief marketing officer at Showmax and MultiChoice South Africa, says: “With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”

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