Shoppers Say This $23 Serum 'Immediately' Calms Redness and Softens Skin

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Shoppers Say This $23 Serum 'Immediately' Calms Redness and Softens Skin
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The InstaNaturals Niacinamide Face Serum is a highly soothing, skin-brightening serum that stars the dermatologist-loved form of vitamin B. The $23 serum is available at Amazon, where shoppers swear it’s “the best thing” for red, sensitive skin.

is a highly hydrating, soothing, complexion brightening solution for dry, dull, and highly sensitive skin. It features a watery consistency, a cooling, skin-soothing feel, and, of course, its titular ingredient, niacinamide.

Niacinamide is a dermatologist-loved form of vitamin B — specifically, vitamin B3 — that has become one of the quintessential calming ingredients of the skincare world. As dermatologist,"It's a super vitamin… because it's multi-dimensional in terms of how it can support the skin." In addition to quelling irritation, the ingredient has been shown to repair skin damage — a major factor in age-related skin changes — and can “fight back to reduce visible signs of aging,” Dr.

In addition to its hero ingredient, the InstaNaturals serum is also spiked with Korean beauty super-calmer

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