At a place where winning unabashedly comes before reason, Hugh Freeze’s biggest challenge may be calming the circus he tends to create around himself. ByPatforde explains
The search never reached a Plan C, so we don’t know whether that was Freeze and Auburn are actually an appropriate match. The man can coach ball, and the school only cares about winning at ball. The man can beat, and the school is obsessed with beating Alabama. The man has pushed through significant scandal, and the school is completely unconcerned about significant scandal.In that regard, give them credit. There is no artifice here. No one is pretending.
When the school was under investigation, Freeze and others at the school tried to spin the situation to recruits and media as primarily an issue involving other sports or his predecessor, Houston Nutt. When the lengthy Freeze paid a price for his transgressions. He spent the 2017 and ’18 seasons without a coaching job; some other SEC schools tried to hire him for assistant positions during that time, but they were discouraged by the league office. That was followed by four years in exile at Liberty—not a bad gig, but one below his coaching talents.
Multiple sources say Freeze has agreed to relinquish control of his social media accounts when he becomes the Auburn coach. The background check on Freeze was extensive, and the school hired a P.R. consultant to handle the expected blowback in bringing him aboard. They are jumping through a lot of hoops for Freeze.
Freeze beat Alabama in consecutive seasons in 2014 and ’15, something no one else has done against Nick Saban since LSU in 2010-11. To do it at Mississippi, which never beat the Crimson Tide in consecutive years before or since, was stunning. Freeze owns 20 percent of Ole Miss’s all-time victories against Alabama.
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