BRUSSELS :Chinese-founded fast-fashion company Shein is set to face stricter EU online content rules after reporting a huge number of users, joining a group of companies that includes Meta Platforms, Alphabet's Google, Elon Musk's X and TikTok.
FILE PHOTO: A Shein logo is pictured at the company's office in the central business district of Singapore, October 18, 2022. REUTERS/Chen Lin//File PhotoBRUSSELS :Chinese-founded fast-fashion company Shein is set to face stricter EU online content rules after reporting a huge number of users, joining a group of companies that includes Meta Platforms, Alphabet's Google, Elon Musk's X and TikTok.
Shein, which is eyeing a U.S. initial public offering, launched its marketplace in the EU in August last year. Sixteen tech firms, including Amazon.com, Apple, Alibaba, Microsoft and three pornography sites, are currently subject to the DSA, with the bloc asking some of the companies for information on measures they have taken to counter illegal content and goods sold online.
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