‘She was like a big sister to all of us’: Silicon Valley accountant killed with her children attempting to flee Ukraine should be remembered as more than a statistic, colleague says

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‘She was like a big sister to all of us’: Silicon Valley accountant killed with her children attempting to flee Ukraine should be remembered as more than a statistic, colleague says
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“She was like a big sister to all of us. Kind, smart, funny, fearless, courageous,” an SE Ranking colleague said of Tatiana Perebeinis, who was killed with two of her children in Ukraine.

Employees of SE Ranking, the Silicon Valley company whose chief accountant is the first known tech worker to be killed in Russia’s invasion of Ukraine, want Tatiana Perebeinis to be remembered for more than the way in which she died, a co-worker told MarketWatch on Wednesday.

“She urged me to try it, and I can never thank her enough for that experience,” Khirvonina said. “That will forever be my memory of her.” Perebeinis, 43, who started as an accountant at the SEO software company in 2016, was based in Kyiv — as are roughly half of SE Ranking’s 100 employees. The company is based in Palo Alto, Calif.

“We are trying to cope. Nobody I know thought this would happen,” said Khirvonina, whose aunt, cousins and friends are still in Ukraine. “Cities are surrounded. There is no water, gas, food, nothing. They just wait in basements for humanitarian help.” Most of JustAnswer Inc.’s 250 employees in Ukraine have remained, forcing the San Francisco-based company to take Herculean steps to maintain operations with backup diesel generators, laptops and internet service. It has also lost employees indefinitely to military service.Ukraine ranks 37th out of 90 countries in growth as a digital economy, according to Bhaskar Chakravorti, dean of global business at The Fletcher School, Tufts University.

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