Shaun White is starting a season-long halfpipe league that will offer $1.5 million in prizes in hopes of pulling together what has long been a spread-out, confusing action-sports calendar. The 37-year-old, three-time Olympic gold medalist is calling the new enterprise The Snow League.
FILE - Shaun White waves after competing in the men’s halfpipe finals at the Winter Olympics, Feb. 11, 2022, in Zhangjiakou, China. White is starting a season-long halfpipe league that will offer $1.5 million in prizes in hopes of pulling together what has long been a spread-out, confusing action-sports calendar. FILE - United States’ Shaun White trains before the men’s halfpipe finals at the Winter Olympics, Feb. 11, 2022, in Zhangjiakou, China.
Though snowboarders capture the public’s imagination at certain times — notably, the Olympics — keeping track of the sport’s biggest stars — Chloe Kim, Scotty James and Ayumu Hirano — has always been a chore because most halfpipe contests are standalone events with inconsistent TV and streaming schedules: Winter X Games, Dew Tour and a series of grand prix stops that aren’t always interconnected.
White made clear he is not trying to crowd out the X Games or any other event or tour — only to give the sport a more reliable calendar with more lucrative cash prizes. He’s also looking to make the league part of a complex Olympic qualifying process.. Starting as a teenager, he essentially created the game being played today on halfpipes around the world. For decades, snowboarders struggled with the concept of competing for big money and even Olympic medals.
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