Sharon Wauchob’s spring 2023 collection has arrived. View every look:
With the confidence that only experience can provide, Sharon Wauchob, who started her namesake brand 24 years ago, has arrived at a place of clarity, both in terms of her spring collection and business strategy.
The shapes and the types of embellishments in Wauchob’s spring collection will be familiar to fans, but there’s nothing retro to the mood of this relevant, woman-friendly lineup. “It’s really about the attitude… It’s not about ‘This is the key detail’ or ‘This is the key print,’” she says. “Girls who aren’t dress girls come to me for dresses.” Asked what the lure is, Wauchob ventures that it’s the freedom from restriction offered by her beautifully designed but not overly constructed pieces.
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