Shania Twain’s eternal pop empire - Macleans.ca

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Shania Twain’s eternal pop empire - Macleans.ca
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What do HarryStyles, diplo and HAIMtheband all have in common? They’ve all duetted with, covered or shouted out ShaniaTwain. Here’s how the country superstar is still spreading her influence all over pop culture:

Diplo and Haim all have in common? They’ve all duetted with, covered or shouted out Shania Twain. More than two decades after sweeping the charts, the country superstar is still spreading her influence all over pop culture. It’s hard to imagine Taylor Swift graduating from Nashville darling to international pop icon without Shania doing it 20 years earlier.became the best-selling record in history by a solo female artist.

These days, Shania is once again ubiquitous on every platform. Scroll through TikTok and you’re bound to hear clips of “Let’s go, girls!” or “Okay, so you’re Brad Pitt.” Shania even recently released a trailer house EDM remix of “Man! I Feel Like a Woman” by the producer Real Hypha, which originated on the social media app. TikTok is the platform where old songs can find new life in cascading remixes, duets and memes.

For decades, the Nashville machine was controlled by powerful cultural gatekeepers who favoured a specific look and sound: usually white, male and cowboy-hatted. Shania defied those expectations from the beginning. Her bare midriff in the video for the 1993 single “What Made You Say That” caused many country purists to write her off as an artist more focused on image and sex appeal than artistry.

about whether or not it belonged on the country charts—even though the genre was heavily influenced by theThis month, Shania releases her latest album,and just in time—Gen Z can’t get enough of her. At last year’s Coachella, she surprised the audience onstage during Harry Styles’s headlining set, joining him for a performance of “Man! I Feel Like A Woman!” Sparkling in matching sequins, the intergenerational artists found new resonance in the song’s undertones of androgyny and gender play.

On her new album, Shania is conversational and colourful, rarely taking herself seriously. The first single, “Waking Up Dreaming,” is about following your ambitions as far as they’ll take you—a nod to Shania’s own hard-fought journey to world domination. It’s the kind of track meant for throwing your arms up on the dance floor, easily slotting into a playlist between Icona Pop’s “I Love It” and Carly Rae Jepsen’s “Run Away With Me.

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