Shanghai Fashion Week to go ahead online as virus disrupts events

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Shanghai Fashion Week to go ahead online as virus disrupts events
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Shanghai Fashion Week, initially postponed due to the coronavirus outbreak, will...

FILE PHOTO: Creations from the Shanghai Tang Autumn/Winter 2018 women collection are seen during Milan Fashion Week in Milan, Italy February 21, 2018. REUTERS/Tony Gentile

The event, which last October hosted eight couture shows in its Spring/Summer season, was among numerous trade and business events in Asia that announced changes to their dates this month due to the coronavirus. However, the Shanghai Fashion Week committee said on Thursday in a statement on their official WeChat account the event will go ahead as planned between March 24-30. It told Reuters that people can participate by watching livestreams.

“We hope this new form will allow designers to try different ways to display their design and different channels to market and sell,” the vice secretary of Shanghai Fashion Week Committee, Lu Xiaolei, told industry publication Business of Fashion.

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