Households are expected to hold back from eating out, shopping or participating in leisure activities. Read more at straitstimes.com.
TOKYO – Pollen levels are expected to double in some areas of Japan this year, triggering sneezing attacks, itchy eyes and potentially a drag on consumer spending.
That could suppress first-quarter spending by 0.7 per cent, according to estimates by Dai-Ichi Life Research Institute. Households are expected to hold back from eating out, clothes shopping or participating in leisure activities as some people fight through allergy symptoms. When the average temperature in Japan’s summer quarter rises by 1 deg C, it tends to decrease household spending by 0.5 per cent in the subsequent quarter ending March, according to calculations by Dai-Ichi Life chief economist Toshihiro Nagahama.
In a 2020 study of Japanese hay fever patients conducted by Panasonic, about 80 per cent said allergy symptoms reduced their productivity. The company estimated that pollen allergies cause an economic loss of 221.5 billion yen per day due to a reduction in workers’ focus and capabilities.
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