These up-and-coming brands and designers have truly built sustainability into their young businesses.
The smart collection from Berlin-based, Canadian designer Annika Tibando combines sustainability and spirituality, with garments that integrate chakra crystals throughout the clothing. If it sounds gimmicky, it doesn’t read as such, with delicate beads pulling together a laced-up shirt front while giving it an unexpected edge.
The collection will also sustain bestsellers from season to season. “I think when you create beautiful silhouettes and shapes, they have the ability to live long.”For Sandra Sandor, the human touch is what gives a creation that little je ne sais quoi that makes “spirit shines through matter,” as she explained during a showroom appointment for Nanushka’s spring collection.
And congruent with this desire to be reasonable in all things, chief executive officer Peter Baldaszti said the brand had eschewed a more formal presentation to lighten their load as they strive to catch up to “terrible supply chain delays” owing to a combination of factors, including the pandemic and geopolitical instability.
The China-based brand has worked heavily on textile development and sources deadstock fabrics and offcuts from factories. They repurpose cotton scraps by reworking them into thin strips, which is then hand-crocheted into a dreamy knit on sweaters, dresses and skirts. Elsewhere there is a bit of offbeat construction in hoodies with denim strips, or slashes in lightweight skirts over trousers.
To that end the brand has also developed “Proto Packs,” a unique concept of manuals and sewing patterns so anyone can recreate a look without professional skill for the more applicable pieces.For his third collection, the young Austrian designer looked to luxury travel and cozy comfort to create a collection of items that feel upscale and relaxed. He elevates these staples with his use of graphic prints that add an air of boldness to his ease.
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