Anyone can be creative with the right context and conditions.
found that the most highly cited work is far more likely to come from a team of experts in one field working with a specialist in something very different. It is that combination of expertise, exploration, and collaboration that leads to truly breakthrough ideas.
That is how Google’s “20% time” policy is able to act as a human-powered search engine for new ideas. By allowing employees to work on projects unrelated to their formal job descriptions 20% of the time, people with varied experiences and expertise can combine their efforts in a way that would be extremely unlikely in a planned company initiative., he recounts how the medieval master would study nature, from anatomy to geological formations, to guide his art.
One of the most overlooked aspects of innovation is how much technology can enhance productivity. Part of the reason is because it makes the two factors noted above, acquiring domain expertise and exploring adjacencies, so much easier. However, another reason is because it frees up time to allow for more experimentation.
You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software. However, as they were experimenting with the technology, they also found themselves experimenting with storytelling, and those experiments led them to become one of the most highly acclaimed studios in history.
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