Nike and Jacquemus have updated the Air Max 1 sneaker for their third collaboration. The collection's campaign features Nike athlete Serena Williams.
The nearly 40-year-old sneaker takes on monochromatic looks in white, red and silver featuring a slightly modified upper. Perforations have been added at midfoot, while the larger leather Swoosh has been replaced by a smaller metal badge. Aside from the mudguard and heel counter, the rest of the upper’s paneling has been flattened for a minimalist look. Jacquemus’ name is debossed onto the heel, and mismatched branding on the tongue tag and insole trades marks for the two parties involved.
The collection builds on a longstanding partnership between Nike and Jacquemus. The brands first collaborated in 2022 with the as well as a mix of athletic ready-to-wear pieces for a debut collection inspired by vintage ACG and ’90s Nike campaigns.According to Nike, this summer’s collection nods to Jacquemus’ French roots and comes in red, white, blue and silver colorways.
The summer 2024 Nike x Jacquemus collection is now available across jacquemus.com and Jacquemus retail, including an exclusive silver colorway of the Nike x Jacquemus Air Max 1. The collection will become available on Nike platforms July 23, when the Le Swoosh bag and Air Max 1 drop on Snkrs and the apparel collection launches across nike.com. On July 25, the full collection will be available across nike.com and at select retailers.
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