Secret Deodorant announced a new partnership with Serena Williams to further progress gender equality and pledged an additional $1 million in support of equality programs.
“It’s very important to me that I use my platform to bring attention to the many issues faced by women in sports and to call for meaningful change. The Secret brand has been answering that very call for years by taking real action to support female athletes,” stated Williams. “Sports changed my life and I feel compelled to continue giving back to ensure a brighter future for women in sports.
As the archetype of strength, determination and perseverance to achieve her goals and break records, Williams offers her unique experience and perspective as a female athlete and change agent. To begin, she and Secret are conducting a study on “Gender Inequality in Sports” to explore gender bias and the ways it surfaces at different levels of play, from high school athletics to professional sports.
This partnership includes several campaigns featuring Williams and builds upon the Brand’s long-standing efforts and commitment to combating gender inequality. In 2019 alone, Secret has contributed more than $1 million to support gender equality, including: a
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