Sequels aren't the summer box office's problem — bad sequels are.
Are moviegoers growing tired of franchise films? Not so fast.
The summer season, which runs from the first Friday in May through Labor Day, is an important one for Hollywood. Parents looking to keep their kids busy now that they are out of school or just to get out of the sun, turn to movie theaters.Heading into the weekend, the U.S. summer box office was up 11% compared to last year, according to data from Comscore. However, a weak performance from "MIB: International," which only took in $28.
"Within the very small ecosystem of the first weeks of summer every weekend can have a huge impact on the bottom line and, thus, the nausea inducing up and downs of the summer of 2019 will continue week after week along with the percentage change tug-of-war versus summer 2018," Paul Dergarabedian, senior media analyst at Comscore, said.
"We now expect the quarter to end up 0.8% to $3.7 billion, compared with our initial estimate for up 9%," Pachter wrote in a note to investors Monday.
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