Senior citizens will soon outnumber people under 18. Here's how cultural organizations can engage them, according to a new study:
.” It encourages museums and other institutions to disregard what it says are commonly held misconceptions about seniors losing interest in the arts over time, and to increase outreach to older audiences for programming.
An elderly woman looks at paintings at a museum in Saint Petersburg, Russia. Photo by Octoptimist, public domain from Pexels. The study also found that older adults are participating in online cultural programing at higher rates than you might have expected. Even among those who are 85 and older, 52 percent said they had participated in digital cultural activities during the first year of the pandemic.
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