What's next for BigMachine's Taylor-made catalog and possible greatest hits?
Taylor Swift attends the 2019 Billboard Music Awards at MGM Grand Garden Arena on May 1, 2019 in Las Vegas.has struck to sell the Big Machine Label Group to's Ithaca Holdings for upwards of $300 million, things can get sticky going forward when marketing her six-album catalog. But Big Machine will still be able to capitalize on her music, even if she doesn't cooperate, industry executives say.
In general, it makes things easier to work a catalog if the artist is willing to work with the label, says another catalog executive. In light of that, those catalog execs suggest that Borchetta shouldn't have responded to Swift when she expressed unhappiness and frustration about the Ithaca deal; or as one of those executives put it, he should have "taken the beating and just moved on.
her contract still calls for a greatest hits/best of compilation. Since Big Machine apparently has the right to put out such a release, does the label have packaging rights -- i.e. control over an album's artwork -- the first catalog executive wonders. While a standard greatest hits without anything new might be issued, what the contract says and what the artist wants -- or will do -- may make for a complicated imbroglio, those execs say.
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