The singer recently announced that she is launching her own makeup brand this summer
and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait,” Gomez captioned the Instagram post., Gomez tests different shades of lipsticks, talks with her team about being “so nervous” about the new business and brainstorms product ideas with large mood boards.
“Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” Gomez, 27, says in the video. She continues: “I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.”
The brand’s mission “is to shape conversations around beauty, self-acceptance, and mental health.” Its statement reads, “We want to help people get more access to support and services, and help people feel more authentically connected to one another and less alone in the world.
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