Perhaps the focus can shift from dragging office workers back into town – what some call the “sandwich economy” – and onto maximising the city’s cultural drawcards. | OPINION melbourne melbournecbd covid19 covid19vic
You only have to walk a few blocks down Swanston Street to see how badly the pandemic, now two years old, has affected Melbourne’s CBD.
But it is also apparent that the direst predictions, that somehow COVID would force an entire rethink of how we live, have turned out to be complete bunk. Some of this may well happen organically. Vacant shops should mean lower rents, at least temporarily, which could attract independent and creative businesses, as retail data suggests has already been happening in the UK.
NYC Mayor Eric Adams, meanwhile, has pledged to beautify his city, adding more benches, bike racks, planters and other amenities, telling America’s ABC news: “We can’t stumble into post-COVID. We must start to think about the redefinition of what our city is going to look like.”For us, it could be fruitful to look back to the 1990s, when the City of Melbourne’s Postcode 3000 initiative sought to make the CBD – then a pretty grim prospect out of hours – an attractive place to actually live in.
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