Sega's Brian Ayers dies 'after a short illness'

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Sega's Brian Ayers dies 'after a short illness'
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Sega Europe's Brian Ayers has died at the age of 42. His colleague, Ryan King, broke the news on Twitter earlier today,…

Ayers – who had also worked at Konami, Capcom, and Paradox before joining Sega – had been a well-known, well-loved, and deeply respected member of the UK's game industry.

A Just Giving campaign, set up to help his partner and parents with"the considerable costs of a funeral", states:"Brian James Ayers passed away on the 23rd September at the age of 42 after a short illness.We want to make Eurogamer better, and that means better for our readers - not for algorithms.

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