Taking the humble teapot as his base, the esteemed car designer who seldom shies away from controversy, makes a compelling case for radically re-inventing design
The Game-Changing Mid-Engined, Right Hand Drive Corvette Is Eating Into European Supercar Sales In Japan
Many of us are thinking about the accelerating changes around us, shaping a world that “design” is supposed to help us find meaning in. If you really look hard at design — and by this I mean not just the application of its processes but also the theory and philosophy behind it — you will find it to be totally unprepared, evenThe last time we had one of these discussions, this exact time last year, you had also collaborated with Derek on a.
Can the values of design that were codified ten generations ago and that have driven consumer-societies into gross injustices and disenfranchised whole demographics really be the ones that will address the planetwide human condition in the future? Luxury has always been a sort of ultimate end to the design spectrum. To keep the elitist nature of that concept there will be a price to pay everywhere — luxury too must enfranchise and empower real human beings.
It will finally dawn on design that people matter most and when that happens, the symbolism wrapped up in the machine age will be, if not passively rejected, actively dismantled as totems to a culture of disenfranchisement, injustice and inequality. This re-alignment of our priorities, and our basic value schemes that design operates within, will be enforced by all manner of inquisitions driven by Original Sin 2.
The commandments and principles of “good design” read like a roadmap to “true perfection” — a noble goal for a machine but synonymous with death for humans who are at their best when they are “human”.
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