The designer celebrated his new line — and worked the store's cash wrap, too.
Author:Maria BobilaPublish date:Jun 13, 2019Updated onJun 13, 2019If there's anyone who can get away with shutting down a busy shopping street in New York City's Soho to throw a block party, it's Marc Jacobs. On Wednesday night, the designer hosted an outdoor shindig to celebrate the launch of his contemporary line The Marc Jacobs.
Industry staples, influencers, celebrities — Mischa Barton! — and the brand's go-to crew of models flocked to the recently-opened pop-up store at 59 Greene St. Naturally, most were dressed in the latest releases from The Marc Jacobs. And, conveniently, attendees could make their own purchases at the party, too, while Jacobs himself worked the store's cash wrap .
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