Sean 'Diddy' Combs once traced his success back to a pair of shoes.
Sean 'Diddy' Combs once traced his success back to a pair of shoes.One day, when he was a child, he asked his mother for a new pair of sneakers, but she couldn't afford them. He recalled in a 2016 CNN interview that his mother almost began to cry upon hearing his request.That day, he said, 'my hustle was born.'The man who famously once sang about being a 'bad boy for life' had it pretty good for a long time, thanks to that hustle and his entrepreneurial successes.
Branching out beyond musicBetween his Sean Jean clothing line, his lucrative deal with Ciroc Vodka, his Revolt Media film and TV projects and his record label — among other ventures — Combs proved that 'All About the Benjamins' wasn't just a phrase in a song, it was a code he lived by.Those once burgeoning brands and businesses, however, are not what they once were.
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