Scott D. Pierce: For the first time in 14 years, Utah will be home to a network-owned TV station. So what does this mean for Utah viewers?
The Nexstar Media Group, which owns KTVX and KUCW, is the new owner of The CW network.For the first time in 14 years, there’s a network-owned TV station in Utah. But it’s different this time because a network didn’t buy KUCW-Channel 30; the station’s owner bought a network.
As for the network’s previous owners, they pretty much removed an albatross from around their necks. As a network, The CW has lost money since the day it was founded 16 years ago out of a merger of UPN and The WB. The CW has been known as the network that rarely canceled anything, no matter how bad the ratings. That changed this spring, when the network’s management — knowing that this sale was in the works — took out the ax and swung it at “Batwoman,” “Charmed,” “DC’s Legends of Tomorrow,” “Dynasty,” “In the Dark,” “Legacies,” “Naomi,” “Roswell, New Mexico” and “Tom Swift.”
But there was this rather alarming statement from Nexstar CEO Perry Sook: “We plan to apply the same strict financial standards to operating The CW as we apply to our other businesses.” And you don’t have to look far to see examples of that. Just tune in to a newscast on KTVX-Channel 4.Well … maybe. But cutting costs and airing cheap programming is probably the only way that’s going to happen. And will viewers watch cheap programming?
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