The feminist blogging site has struggled under G/O Media.
G/O Media putting the online women's magazine up for sale highlights the struggles of niche, digital media brands that are suffering from a weak ad market and a fragmented landscape.Jezebel has spoken with Bustle owner BDG, HollywoodLife owner Factz, and Dear Media, according to sources.
The sales pitch focuses on Jezebel as an outlier in G/O Media's male-skewing portfolio of digital media brands. Goldman also has stressed potential future growth areas for the brand such as podcasts, live events or licensing deals, according to a pitch email obtained by Axios.Launched under Gawker in 2007, the feminist blogging site has struggled under the ownership of G/O Media which operates other digital media brands like Gizmodo, Deadspin and Jalopnik.
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