Dior put on an austere sci-fi spectacle at Paris Fashion Week on Friday that wowed the audience with models rising unexpectedly out of hidden trapdoors.
Despite the impressive gimmick, Dior's creative director Kim Jones told AFP the stark, metallic set design was aimed at putting the focus on the outfits -- not always the case in the publicity-hungry world of high fashion.
"The thing about what I do is that they are always real clothes. I really think about what the customer wants," Jones told AFP at Dior's showroom next to the Arc de Triomphe. Jones focuses on the house's fabled past, and his new collection drew heavily on its famous"cannage" crosshatch pattern along with leopard prints from the days when Yves Saint Laurent was creative director in the late 1950s.
"I wanted to go back to what Dior was, the New Look but seen via the New Wave with a punky edge to it, turning the leopard print from Saint Laurent into something that could be a revolutionary's vest or something," said Jones."You can look at a couple of couture pieces and pull out enough for a whole season. That's the magic of it. It was actually very masculine the fabrics that used. The way the patterns were done was very interesting," he said.
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