Daily News | Schools like Penn State self-police student-athlete endorsement deals
opened the door to student-athletes earning money for their “name, image, and likeness” — often called NIL — while participating in college sports.
Under the 2021 law, student-athletes must disclose an NIL contract to their university seven days before it takes effect. If a university or state were to crack down on student-athletes, that school — or state — would no longer be a top destination for recruits or transfers, he said.The landscape is great for people who want little regulation, Lust said.
Success With Honor told Spotlight PA it has worked with over 70 student-athletes to facilitate more than 50 NIL deals across 18 sports at Penn State. In the first five months after its March launch, the group raised nearly $2 million to support Penn State student-athletes, said Jason Belzer, CEO of Student Athlete NIL, the company that manages Success With Honor.
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