'Our sales jumped 500%': Meet the L.A.-based designer who won an Amazon reality show
Times fashion critic Adam Tschorn offers his thoughts on Episodes 9 and 10 of Amazon’s fashion competition “Making the Cut.”Let’s start with the most obvious question: What did you do with the $1 million prize money?
What I’ve experienced so far — and what I hope to continue to gain from the Amazon Fashion mentorship — is how to speak directly to my customers, how to bring my niche brand, my niche aesthetic, into a global market. [We’re using] clear imagery, concise descriptions about the fit, [and we’ve] fully updated size charts.
Designer Jonny Cota says his new brand, Jonny Cota Studio, shows off a softer side he tapped into on “Making the Cut.”I’m launching my exclusive collection with Amazon [Fashion] called Jonny Cota Studio and I will continue to put the majority of my energy into everything Jonny Cota. Skingraft will remain and it will continue to be its goth-y little self, but I’ve been waiting for years to go by my [name] and come out from behind the curtain and step into my own in the spotlight.
Skingraft is very niche, it’s hard, it’s fierce, it’s dark, it’s downtown L.A. — it’s all the things I love. And that’s still me. But through my journey on the show I started peeling back some of the hardness and it revealed a softer, more feminine side. I played with prints, I played with silks, I played with just kind of letting it go and see what comes.
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