This marks the brand’s sixth treatment location.
Therabody is opening its sixth treatment destination Reset this November at Manhattan West located at Hudson Yards in New York City.
In terms of expansion, the team is eyeing markets like Miami and perhaps additional areas in New York, according to Nazarian. “We have people who are very much into fitness and they are looking at this as recovery, but we’re also seeing older people who are looking at this and saying, ‘This will help me stay younger longer and stay healthy,’” he said. “A lot of these technologies, you don’t really get the benefit unless you do it multiple times, so we are encouraging multiple uses and membership is the easiest way to do that.
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