The launch adds to the run-specific brand’s environmentally-friendly efforts seen over the last year.
is releasing a commercial that teases the debut of a biodegradable shoe during its first-ever Super Bowl ad.
Saucony is joining the ranks of running Super Bowl commercials with its debut during this weekend’s game—at least if you’re watching FOX’s online stream of the game on Sunday.No specific gear appears to be shown in the actual spot, but the goal appears to be promoting the run-specific brand’s “Run for Good” campaign, which promotes sustainability in materials and practices.
The company does tease the upcoming release of a 100-percent biodegradable shoe. It is expected to be part ofIn addition, the shoe-making process is expected to be different from current footwear-manufacturing practices, including using less electricity, not using petroleum-based glues or threads, and using a stitching process from in the late 1800s.“At Saucony, we believe what we do is more important than what we say,” said Chief Marketing Officer Don Lane.
In the ad, a sea of shoes in a warehouse can be seen. Many of them were CGI, but the ones that were real ended up being donated to the Boston Rescue Mission. “We strive to set the pace for the running industry, embedding goodness into everything we do,” Lane said in the release. “This is the start of a path towards preserving the environment that our global running community connects with every day.”This isn’t close to the first time running or runners have been on display during one of the best parts of the game. Just two years ago we saw
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Madison Avenue Will Turn Super Bowl Into Supermarket BowlThe Hershey Company doesn’t usually have much to do with Super Bowl advertising. The chocolate maker hasn’t placed a commercial in the game since 2008, when it pitched Ice Breakers gum to the event…
Read more »
Katie Sowers Will Be The First Woman—And Openly Gay—Coach At This Weekend's Super Bowl'I feel like a broken record, but what I want to continue to say is that even though I’m the first, the most important thing is I’m not the last.'
Read more »
WATCH Chrissy Teigen, John Legend star in Genesis brand's first Super Bowl adChrissy Teigen and her husband, John Legend, will introduce Super Bowl viewers to “new luxury” on Sunday night. Genesis, a brand of luxury vehicles under the Hyundai umbrella, released …
Read more »
Quibi Teams Up With Chance The Rapper For First Super Bowl AdChance The Rapper is featured in the first ever TV commercial for Quibi and the spot will air during the Super Bowl.
Read more »
Meet Katie Sowers, the First Openly LGBTQ+ Woman to Coach at the Super Bowl.KatieSowers, 33, is the assistant coach for the 49ers, and this Sunday, she will become the first full-time female and openly LGBTQ+ person to coach a team at the SuperBowl.
Read more »
Super Bowl to feature women owners on each side for first timeWhen the Kansas City Chiefs and the San Francisco 49ers take the field on Sunday...
Read more »