SAP wants to engage channel partners to demonstrate its AI value proposition to customers.
Africa’s youthful demographic and the willingness of African businesses to experiment with solutions could bode well for AI development and application. That is according to Richard Phillips , VP, EMEA channel head at SAP .
“Africa has a huge pool of young talent, a diverse market segment or Generation Z, the so-called ‘TikTok’ generation who are consumers of applications. They are eager to be challenged, they want to understand technology and be inspired. They can be fully engaged but must believe in the value proposition put to them by companies.”
Phillips added that rather than just fanning the flames of hype around AI and GenAI, the intention is to inform and guide channel partners to address what is clearly much more than a phase of growth in technology. “I’ve been working in the channel for over thirty years, and I am certain that what we have in AI is a game-changer, something that will change everything we do into the future,” he said.
Richard Phillips EMEA Channel Sophia Antipolis IDC Forbes Genai
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