The city council still needs to sign off on a proposal to build a large industrial building on the site
Old equipment. High costs. Fewer customers and competition from streaming.“Like movie theatres across the country, we can’t afford to stay open,” Susan Boyd, part of the Forte family and an owner of the East County venue, said in a statement., although this is the first time the owners and a Los Angeles-based developer have spoken jointly about a proposal to build an industrial building on the site.
The property was bought in 1958 by John Elliot Forte and a friend, Walt Long. Control later passed to Forte’s daughter, Susan Boyd, and her siblings. The region may soon hold just one: The South Bay Drive-In Theatre and Swap Meet, near Imperial Beach.Watching a movie in your car, with the breeze moving through the window, was a rare community activity during the lockdown. Plus, other forms of entertainment long left for dead, like vinyl, were seeing a resurgence. Why not the drive-in?One problem stems from owning a large lot that might only be used a few hours a day, he said.
“We want to invest in this community and build a project that attracts companies that will bring local jobs,” Joe Mishurda, the group’s founder and managing partner, said in a statement.
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