Santa Shoebox Project brightens holidays for thousands of South Africans

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Santa Shoebox Project brightens holidays for thousands of South Africans
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The Santa Shoebox Project has once again exceeded expectations, with a remarkable 74 751 shoeboxes donated this year, surpassing the 2023 total of 74 169.

Deb Zelezniak, CEO of the organisation, credits the increase in donations to a positive shift in South African finances, with inflation dropping to 2.8% and recent interest rate cuts boosting optimism.

The gifts have made a profound difference in the lives of countless children. Vernolene, a beneficiary, expressed her joy: ‘This was something I never expected. When I heard my name, I felt so special, like Christmas had come early.’ Ash-nay, another recipient, shared her gratitude, saying, ‘You really touched our hearts. We could never have imagined receiving gifts from others. It felt like an early Christmas.

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